Tuesday, June 19, 2012

Barefoot Becomes Mobile with Barefoot Running Coach App

Barefoot Becomes Mobile with Barefoot Running Coach App

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It?s about time you are really able to practice what we preach. Get barefoot and going with VIVOBAREFOOT?s Barefoot Running Coach App that is as interactive as it is informative on teaching you the skill of barefoot running. Technique is everything, just as is having the ability to demonstrate the correct way to run barefoot.

Modern day footwear has shaped an unnatural and injurious form of locomotion: jogging. We aim to reverse the harm we have inflicted on our bodies. All you have to do is record yourself running and sync the video by setting the moment when your foot strikes. After, you can compare your technique to jogging, unskilled, and barefoot running forms. You are now able to learn the skill by recording, syncing, and comparing again. In the app, you will find four key features to remember: posture, rhythm, relaxation, and foot strike all described in depth. Barefoot running is a skill, and by using our app, you?ll quickly become a practiced and knowledgeable barefoot runner.

80% of runners are injured every year and you are two times more likely to be injured heel striking. This is where our biomechanics expert, Lee Saxby, comes in. Created in conjunction with Saxby, our mobile app is easy to use and easier to understand. We recognize that barefoot running is a technique and a skill, so providing the education and resources to our customers is as crucial to us as making good shoes.

When you use VIVOBAREFOOT?s app, we will work to take you from a heel striker or unskilled barefoot runner, to a skilled and injury free barefoot runner. Think of it as your own personal coach, right in your pocket. The Barefoot Running Coach app is available the beginning of June and cost ?1.99. This app is available on all iPhones and iPads.

About VIVOBAREFOOT
VIVOBAREFOOT launched the first barefoot shoe in 2003 with a patented, ultra-thin, puncture-resistant sole offering maximum proprioception with protection. VIVOBAREFOOT features a collection of multi-terrain barefoot performance shoes and the largest barefoot lifestyle shoe range on the market.

Media Enquiries contact:
Mercieca Ltd
e: vivobarefoot@mercieca.co.uk
t: +44 207 485 0100

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